IcePass

3328 Pico Blvd, Santa Monica, CA

IcePass is a members-only contrast therapy club that operates across multiple Santa Monica host locations — gyms, yoga studios, and crossfit boxes — with self-check-in via their web app. A single $99/month membership covers unlimited access to all of them, with the Pico Boulevard Blue Republic CrossFit location serving as the primary flagship. The setup is deliberately spartan and functional: 200°F+ Finnish dry saunas and commercial-grade cold plunges running 37-44°F, with showers, lockers, and a changing area at every location. No retail, no café, no playlist curation. This is a facility built for people who take sauna and cold plunge seriously — Wim Hof practitioners, serious athletes, longevity-minded biohackers, and anyone who finds the single-session model at $80-a-pop boutique studios too expensive for a daily habit. Members pop in when it's convenient, get their rounds in, shower, and leave. Expect a crossfit-adjacent crowd at the Pico location and a quieter yoga crowd at Arizona Ave. IcePass is the closest thing in LA to how Finnish and Baltic sauna culture actually works — unlimited daily access, members who know each other by sight, and no-frills heat and cold as a part of regular life rather than a special occasion.